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Your Healthcare Team in Brussels
- If you're looking for strategic advice on the impact of EU policy on the healthcare environment in Europe, look no further. With expertise across the entire healthcare spectrum, our dedicated practice has you covered.
Diane Watson
Director and Head of the Healthcare Practice
Expertise in healthcare and beyond
Our team advises on legislative priorities at EU level which is directly applicable to healthcare, including Revision of the General Pharmaceutical Legislation, the Regulation on Medicines for Children and Rare Diseases, Substance of Human Origins, the European Health Data Space etc. We also advise on legislative files indirectly impacting healthcare, including REACH, Urban Waste Water Treatment Directive, Packaging and Packaging Waste Regulation etc.
Our team
Case Study 1
The problem
A biopharmaceutical company required policy and administrative support in the context of a busy healthcare legislative agenda, including the Revision of the General Pharmaceutical Legislation and Regulations on Medicines for Children and Rare Diseases. The client had a small team in Brussels, part of a wider network of company experts working on public affairs.
Action
We provided ‘back office’ support to the client, assisting in contextualising company positioning against the healthcare legislative agenda while also generating position papers, statements and necessary materials for both internal and external dissemination. On an ad-hoc basis we provided the client with flexible advice on non-healthcare files that impacted the industry generally.
Solution
Our team ensured the client could keep abreast multiple legislative files, tracking policy implications for their business and increasing the reach of their public affairs in Brussels.
The problem
A biopharmaceutical company required policy and administrative support in the context of a busy healthcare legislative agenda, including the Revision of the General Pharmaceutical Legislation and Regulations on Medicines for Children and Rare Diseases. The client had a small team in Brussels, part of a wider network of company experts working on public affairs.
Action
We provided ‘back office’ support to the client, assisting in contextualising company positioning against the healthcare legislative agenda while also generating position papers, statements and necessary materials for both internal and external dissemination. On an ad-hoc basis we provided the client with flexible advice on non-healthcare files that impacted the industry generally.
Solution
Our team ensured the client could keep abreast multiple legislative files, tracking policy implications for their business and increasing the reach of their public affairs in Brussels.
Case Study 2
Problem
Our client, a large pharmaceutical company, wanted to elevate their position in Brussels among key stakeholders.
Action
Our team combined public affairs and integrated communications strategy to provide the client new capabilities to present their messaging in a compelling format, unique in the EU policy sphere, that allowed them to repackage technical content and make it more accessible. By amplifying content on social media and employing targeted campaigns we ensured our clients message reached the right stakeholders.
Solution
This approach drove our client to the forefront of discussions on targeted policy topics, creating opportunities to develop new relationships and reinforcing existing connections.
Problem
Our client, a large pharmaceutical company, wanted to elevate their position in Brussels among key stakeholders.
Action
Our team combined public affairs and integrated communications strategy to provide the client new capabilities to present their messaging in a compelling format, unique in the EU policy sphere, that allowed them to repackage technical content and make it more accessible. By amplifying content on social media and employing targeted campaigns we ensured our clients message reached the right stakeholders.
Solution
This approach drove our client to the forefront of discussions on targeted policy topics, creating opportunities to develop new relationships and reinforcing existing connections.
Case Study 3
Problem
A multinational healthcare company wanted to understand the impact of environmental and digital legislative initiatives on their business. One aspect focused on the impact on manufacturing, while the other was on developing new business through e-commerce.
Action
We conducted legislative and policy monitoring for the client while identifying and coordinating outreach to key stakeholders. Our team, comprising policy experts and senior advisors familiar with the legislative process, worked together with the client to understand potential impacts on their business and to provide advice on amendments to files. As part of scoping new business opportunities we coordinated a market analysis study on behalf of the client to identify new opportunities for them to expand into online consumer markets.
Solution
We continue to work with the client to provide advice and support in achieving their business objectives.
Problem
A multinational healthcare company wanted to understand the impact of environmental and digital legislative initiatives on their business. One aspect focused on the impact on manufacturing, while the other was on developing new business through e-commerce.
Action
We conducted legislative and policy monitoring for the client while identifying and coordinating outreach to key stakeholders. Our team, comprising policy experts and senior advisors familiar with the legislative process, worked together with the client to understand potential impacts on their business and to provide advice on amendments to files. As part of scoping new business opportunities we coordinated a market analysis study on behalf of the client to identify new opportunities for them to expand into online consumer markets.
Solution
We continue to work with the client to provide advice and support in achieving their business objectives.
Other sectors and practices
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Get in touch with our Healthcare team
Do you have a need that you would like to discuss? Drop us a line, and we will gladly talk through how we can support you.