Ann-Kathrin Årøen

Specialising in strategic communications and positioning, Ann-Kathrin provides expert guidance to clients across various sectors.

As Senior Director and Partner, Ann-Kathrin works closely with clients to navigate complex communication challenges and develop tailored, effective solutions. With over twenty years of experience in both agency and in-house roles, she brings a deep understanding of how communication, business strategy and public affairs intersect. She has a strong track record of translating business objectives into narratives that resonate – creating synergy between logic and emotion, and strengthening clients’ ability to engage effectively with media, stakeholders and the wider public. Recent projects include the development and execution of integrated communication strategies and campaigns, stakeholder engagement programmes, high-level media training, and complex crisis and issues management – all tailored to support clients' strategic objectives.

Ann-Kathrin has served as Head of Communication at the Norwegian Council of Road Safety (Trygg Trafikk), as Managing Director, and in leadership roles at several full-service agencies. Her expertise spans strategic communications, stakeholder engagement, issue and crisis management, branding, digital public advocacy, PR, marketing, analysis and leadership.

Ann-Kathrin holds a Master of Sociology from the University of Bergen and is fluent in Norwegian and English.